MCP Marketing was engaged to transform the vision for the Batterstown Kilcloon Heritage Trail into reality. The goal was to create a lasting project that celebrated and preserved the rich history of Batterstown and Kilcloon. MCP Marketing provided strategic marketing expertise, creative design, and digital solutions to develop a fully branded heritage trail, complete with a bilingual website, printed brochures, QR code signage, and a large trail map display.
13 historic sites mapped and interpreted: Visitors can now easily explore the area’s heritage in a structured, educational way.
20+ community volunteers involved: The project built strong community engagement and ownership.
Bilingual website and brochures launched: Irish and English content increased accessibility and educational use.
Over 1,000 visitors engaged in the first 6 months: Awareness of local heritage grew significantly.
Sustainable materials and digital-first approach: Reduced environmental impact while ensuring longevity.
The Batterstown Kilcloon Heritage Group had a clear vision to showcase and preserve the area’s unique history, but they lacked the marketing expertise, design resources, and digital tools to bring the project to life. The challenge was to create a professional, accessible, and engaging heritage trail on a minimal budget with a large map design, QR codes, and a website, while ensuring it aligned with county heritage and biodiversity plans. It also needed to inspire community involvement, appeal to visitors, and leave a long-term educational legacy.
The project strategy focused on authentic storytelling, accessibility, and community engagement. MCP Marketing created an integrated approach combining:
Each element was designed to align with Meath County’s Heritage and Biodiversity Plans, making the trail a lasting asset for both locals and visitors.
The Batterstown Kilcloon Heritage Trail has created a permanent community asset that celebrates the area’s cultural history while engaging locals and visitors alike.
Key Results:
Working with MCP Marketing brought our vision to life. Marie Claire’s expertise in digital marketing, design, and heritage promotion transformed the Batterstown Kilcloon Heritage Trail from an idea into a project we are truly proud of. The professionalism and creativity she brought to every stage ensured a lasting legacy for our community.
