When MCP Marketing took over Ormonde Leisure’s social media in April 2024, the brand’s online presence was inconsistent, visually mismatched, and lacked a clear strategy. Posts were infrequent, branding was absent, and content failed to showcase the breadth of the club’s facilities or engage with its members effectively.
100% increase in posting frequency
Streamlined branding with consistent colours, fonts, and layouts
Higher engagement rates through interactive posts and video content
Doubled monthly enquiries about memberships via social media
Our task was to completely revamp the Instagram and Facebook pages, creating a strong, cohesive brand identity and a structured posting schedule that promoted the facilities, built engagement, and attracted new members, all with a minimal marketing budget.
We developed content pillars to ensure variety, consistency, and engagement:
Additional initiatives included:
The transformation in Ormonde Leisure’s social media was immediate and measurable.
The account shifted from an unbranded, inconsistent feed to a professional, vibrant page that members and potential customers actively engaged with.
The structured approach ensured consistent communication, while eye-catching graphics and informative posts improved both brand perception and visibility.
MCP Marketing completely revitalised our online presence. Our pages now look professional, on-brand, and engaging. Members love the new content and we’ve seen a real lift in enquiries and participation in our classes and challenges.
